Building an Award-Winning Loyalty Program with SAP CRM Loyalty Management

F. Dufresne Group, an innovative enterprise in the operation of service stations and convenience stores, presents how it has completely redesigned, enhanced, and simplified a loyalty program. This was made possible with SAP CRM’s loyalty management capabilities, which optimizes customer satisfaction and retention. The new program was ranked the third best loyalty program in Canada behind two global leaders (Starbucks and Sephora). By leveraging multiple automation mechanisms in SAP CRM’s marketing function to generate birthday gifts, time–sensitive rewards, precisely targeted promotions, and many more unique features, Group F. Dufresne created lot of gamification for its loyalty program users.